Dubai, UAE: Guy Tang, one of the world’s most recognised names in the professional beauty industry, is making a debut appearance in the Middle East, as he prepares to inspire thousands of stylists with his latest hair colouring techniques at the Beautyworld Middle East exhibition in Dubai.
The Hollywood hair artist has travelled the world delighting audiences with his perfectly crafted metallic tones, and stunning pastel hues. Using the hashtag #Hairbesties, Tang has attracted millions of followers on his YouTube, Instagram and Facebook social media platforms, with a unique style of providing education through entertainment.
The 35-year old self-proclaimed ‘hair activist’ will transfer those high octane, fun, and colourful sessions to the live stage when he headlines a star act of hair and makeup professionals at Beautyworld Middle East 2017, which runs from 14 – 16 May at the Dubai International Convention and Exhibition Centre.
Tang will share his techniques and tips for blonding and colouring using the Olaplex hair strengthening treatment at Centre Stage by Nazih Group – a three-day educational showcase at Beautyworld Middle East highlighting the latest trends and developments in the beauty industry.
He will show how he incorporates Olaplex in his hair art form, and believes the bond-building treatment is an indispensable arsenal that every hairstylist should have in their salon.
“I’ve been traveling the world with Olaplex sharing my knowledge, techniques, tips and tricks and I am so excited to be at the Beautyworld Middle East show in Dubai for the first time,” said Tang.
“This will be my first stop in the region and I’ve heard so much great things about Beautyworld Middle East – grand, luxurious, the best of the best. I can’t wait to see all my Hairbesties at the show, where they’ll see me demonstrate live, step-by-step hair colouring techniques and show the hottest trends that I’ve created.”
Nazih Group, one of the Middle East’s largest beauty and cosmetic companies, is the region’s exclusive distributor for Olaplex and other professional haircare brands such as ghd, John Paul Mitchell Systems, Alter Ego, Indola, Macadamia Natural Oil, and Revlon.
Nazih Hamad, the Managing Director of Nazih Group, said: “Having Guy come to Dubai means a lot for the Middle East beauty industry, and he was so excited when we invited him since he’ll have the opportunity to share his artistic talents with hairdressers across the region.
“Salon owners will benefit massively from Guy’s appearance, and he’ll inspire hairdressers to be as international as he is. He loves sharing his secrets, tips, tricks and hair colour formulas, which will definitely add value to hairdressers’ knowledge and skills.”
Beautyworld Middle East is the region’s largest trade fair for beauty, hair, fragrances, and wellbeing. Now in its 22nd edition in 2017, the annual showcase has built a reputation of attracting the biggest names in the professional beauty business, having welcomed celebrity hairstylist Tracey Cunningham for the first time last year.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “The Middle East is the world’s fastest growing market for beauty and personal care, and so it’s a wonderful opportunity when high-profile names such as Tracey Cunningham and Guy Tang come to the region to motivate and inspire industry peers.
“Guy Tang is a game changer for many in the industry, and his quirky style will ensure visitors to Beautyworld Middle East will come away rejuvenated and inspired to perhaps become celebrity hairstylists in their own right.”
Beautyworld Middle East 2017 will feature more than 1,500 exhibitors from 60 countries, and comprises the key product groups of Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, & Raw Materials; Professional Equipment, Spa & Wellness; Fragrance Compounds & Finished Fragrance; and Personal Care & Hygiene.
Other event highlights in addition to Centre Stage by Nazih Group include the Battle of the Barbers, Hair Education by ghd, Nail It! By OPI, Quintessence – the art of perfume, the Trend Forum, and the Business in Beauty Summit.
The dedicated platform is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.
The strong international flavour will be underlined by 21 country pavilions from Argentina, Bahrain, Bulgaria, Brazil, China, Egypt, France, Germany, Hong Kong, India, Italy, Korea, Morocco, Pakistan, Spain, Taiwan, Thailand, Tunisia, Turkey, UK, and the USA.